After Reinventing The Shower Cap, Design-Focused Brand Shhhowercap Is Now Poised To Do Much More

Too much focus is scarcely ever a bad thing for a brand in its nascent stages. Shhhowercap is case in point. Founder Jacquelyn De Jesu launched it in 2015 with very clear vision to upend the shower...

Five Buzzworthy Australian Brands To Put On Your Beauty Watch List

The Australian beauty scene has a reputation for brands brimming with native botanical ingredients harvested in pristine environments. That’s something we Aussies—I’m a Sydney resident and former editor in chief of Harper’s Bazaar Australia—have...

Skincare For The New Normal: Fortify+ Is Fighting Bacteria While Providing Beauty Benefits

Amid tremendous uncertainty in March last year as the pandemic was taking root in the United States, David Klar, who would go on to lose relatives and longtime friends to the coronavirus, received a surprise package on his...

The Art Of Shaving’s Founders Are Back In The Brand Business With Skincare Startup Ingredients

Eleven years after selling The Art of Shaving to Procter & Gamble for an estimated $60 million, the brand’s co-founders Myriam and Eric Malka are innovating in the beauty industry again. The married couple’s organic skincare brand...

Stryke Club Brings Skincare For Teen Boys To Target

Stryke Club, the skincare range for boys, is the latest addition to Target’s ever-expanding roster of indie brands picked to fill in market gaps. “There’s white space out there, and Target knows it,” says Stacy Blackman, co-founder...

British Haircare Brand Umberto Giannini Expands To The US At Target

There’s a British beauty invasion beginning today at Target as Umberto Giannini, the haircare brand based in Birmingham, England, launches its at-home hair color exclusively at the retailer. Eight products from Umberto Giannini’s Flowerology color range will...