Brands
Orcé’s Yu-Chen Shih On What It’s Like To Be Asian In America And Lead A Brand Focused On Asian Complexions
“An older white man in a pickup truck was speeding towards me, and I realized he had no intention of slowing down. I leapt to the sidewalk, seconds away from being hit. He rolled down the window and...
With New Brand Un_did, A Beauty Industry Veteran Aims To Subvert Industry Norms
After a decade in sales and marketing for big beauty brands, Romi Dasani was burnt out. He says, “I was like, ‘You know what? I feel like I’m getting stuck in a rut.’” To escape the rut, he...
Five New Black-Owned Beauty And Wellness Brands To Watch
While the Beauty Independent editorial team saw a lull in the usually steady stream of new brand announcements during the first months of the pandemic, that slowdown didn’t last. Many enterprising would-be entrepreneurs, countless numbers of Black women...
After Securing Distribution At Military Retail, Grooming Brand Bravo Sierra Marches Into Target
Bravo Sierra is expanding civilian distribution. After debuting in August of 2019 at The Exchange, the retailer serving United States Army, Marine, Navy and Air Force bases, and going live on its website, the grooming brand rolled...
OB-GYN Manuela Maria Vazquez Launches LaMaria With Skincare Designed For Hormonal Changes
While gen Z may be the darling demo for many emerging beauty companies, OB-GYN Manuela Maria Vazquez is targeting the 30-and-over set with her new brand LaMaria. Launching today, the luxury...
“It Wasn’t Iconic Enough”: Everyone Revamps To Stand Out On Big-Box Shelves
Shortly after EO Products’ launch more than a quarter century ago, it entered Whole Foods, then a budding grocer that hadn’t yet hit Manhattan. Along with companies like Dr. Bronner’s, Nature’s Gate, Alba Botanica and Burt’s Bees,...
