Brands

After a decade in sales and marketing for big beauty brands, Romi Dasani was burnt out. He says, “I was like, ‘You know what? I feel like I’m getting stuck in a rut.’” To escape the rut, he...

While the Beauty Independent editorial team saw a lull in the usually steady stream of new brand announcements during the first months of the pandemic, that slowdown didn’t last. Many enterprising would-be entrepreneurs, countless numbers of Black women...

Bravo Sierra is expanding civilian distribution. After debuting in August of 2019 at The Exchange, the retailer serving United States Army, Marine, Navy and Air Force bases, and going live on its website, the grooming brand rolled...

While gen Z may be the darling demo for many emerging beauty companies, OB-GYN Manuela Maria Vazquez is targeting the 30-and-over set with her new brand LaMaria. Launching today, the luxury...

Shortly after EO Products’ launch more than a quarter century ago, it entered Whole Foods, then a budding grocer that hadn’t yet hit Manhattan. Along with companies like Dr. Bronner’s, Nature’s Gate, Alba Botanica and Burt’s Bees,...

After being laid off from her publishing company job at 30 years old, Danessa Myricks seized the opportunity to follow her dream of becoming a makeup artist. She had no formal training, just makeup books by Kevyn Aucoin...