Brands
Kulfi Beauty Celebrates South Asian Culture With Vibrant And Approachable Cosmetics
Growing up in the Indian megacity Delhi, Priyanka Ganjoo, founder of new cosmetics brand Kulfi Beauty, wasn’t allowed to wear makeup. “If you wore makeup, people would think you’re trying to attract male attention or you’re trying...
Influencer Yasmin Maya Went From Being In Immigration Limbo To Building A Lashes Brand That Quickly Sold Out
At 18 years old, Yasmin Maya traveled about 225 miles from her home in Carpinteria, the scenic seaside California city she’d called her home most of her life after being born in the Mexican town Amatepec, to Tijuana,...
Five Sexual Wellness Launches We’re Really Excited About
In 2021, sexual wellness sells. As sexual health and pleasure taboos are further shed, established brands are moving into the huge market, estimated to be worth $100 billion globally, with an ever-expanding...
Skincare Brand Reyn Launches With A Single Product Designed To Perform The Tasks Of Many
Trying to simplify consumers’ skincare routines isn’t necessarily a simple task. It took Jo Marini, founder of Mother Superior, a fund targeting founders left out of the traditional venture capital system, and clinical aesthetician Holly Byerly three...
Mora Cosmetics Is Out To Prove Halal Beauty Isn’t A Niche Business
Back in the 1990s, native New Yorker Minara El-Rahman was a frequent patron of The Halal Guys on 53rd Street and 6th Avenue in Manhattan. In the decades since, she’s watched it burgeon into a national franchise with...
Haircare Brand Eva NYC Turns To Aluminum In An Effort To Kick Plastic Waste To The Curb
As it deepens its commitment to the environment, Eva NYC is rolling out aluminum packaging for its full-size products. Across its range, the haircare brand, which is dedicated to achieving B Corp certification by 2024, has become...
