Brands
“It Wasn’t Iconic Enough”: Everyone Revamps To Stand Out On Big-Box Shelves
Shortly after EO Products’ launch more than a quarter century ago, it entered Whole Foods, then a budding grocer that hadn’t yet hit Manhattan. Along with companies like Dr. Bronner’s, Nature’s Gate, Alba Botanica and Burt’s Bees,...
Danessa Myricks Beauty Brings Inclusive Multiuse Makeup To Sephora
After being laid off from her publishing company job at 30 years old, Danessa Myricks seized the opportunity to follow her dream of becoming a makeup artist. She had no formal training, just makeup books by Kevyn Aucoin...
Kulfi Beauty Celebrates South Asian Culture With Vibrant And Approachable Cosmetics
Growing up in the Indian megacity Delhi, Priyanka Ganjoo, founder of new cosmetics brand Kulfi Beauty, wasn’t allowed to wear makeup. “If you wore makeup, people would think you’re trying to attract male attention or you’re trying...
Influencer Yasmin Maya Went From Being In Immigration Limbo To Building A Lashes Brand That Quickly Sold Out
At 18 years old, Yasmin Maya traveled about 225 miles from her home in Carpinteria, the scenic seaside California city she’d called her home most of her life after being born in the Mexican town Amatepec, to Tijuana,...
Five Sexual Wellness Launches We’re Really Excited About
In 2021, sexual wellness sells. As sexual health and pleasure taboos are further shed, established brands are moving into the huge market, estimated to be worth $100 billion globally, with an ever-expanding...
Skincare Brand Reyn Launches With A Single Product Designed To Perform The Tasks Of Many
Trying to simplify consumers’ skincare routines isn’t necessarily a simple task. It took Jo Marini, founder of Mother Superior, a fund targeting founders left out of the traditional venture capital system, and clinical aesthetician Holly Byerly three...
