Digital Destination Well Defined Wants To Help The Wellness Industry Take Better Care Of Itself

The protracted pandemic has caused even marginally wellness-minded consumers to dive deep into the vast concept looking for support from supplements to boost immunity and face yoga to relieve jaw tension caused by stress-induced clenching. Ironically,...

How Joanna Ryglewicz Went From Distributing Embryolisse To Starting Her Brand Oio Lab

Joanna Ryglewicz practiced law for a decade prior to becoming the Polish distributor for Embryolisse, the French dermatologist-spawned skincare brand that makes makeup artists swoon the world over. Although anyone with an IMDB profile feels qualified to enter...

Dermasuri Launches Products Inspired By Middle Eastern And Japanese Exfoliation Rituals At Target

As retailers in the United States diversify their vendor repertoires, beauty assortments are increasingly stocked with products reflecting global influences brought to the country by immigrants. In the latest example, Target has launched Dermasuri, a brand inspired...

This New Brand Makes Hair Extensions Out Of Banana Fiber To Stop Itchy Scalp And Plastic Waste

After suffering from a bad reaction to synthetic hair extensions, Ciara Imani May was fed up. “I was wearing braids back-to-back, and my scalp was inflamed,” she says. “I felt like I didn’t have any other options, and...

Why Apple Rose Beauty Founder Kristy Alexander Almost Closed Her Brand—And Decided Not To

On Jan. 5, Kristy Alexander sent an emotional email to customers of her skincare brand Apple Rose Beauty sharing that she almost closed it last year. “I was working so hard just to stay in place, not...

New Year, New Beauty: Seven Brand Launches We’re Excited For

After a period in which direct-to-consumer brands fell out of favor, digitally native companies came back with a vengeance in 2020 as the pandemic pushed shopping to screens. This year, it appears the DTC parade isn’t slowing down,...