Skincare For The New Normal: Fortify+ Is Fighting Bacteria While Providing Beauty Benefits

Amid tremendous uncertainty in March last year as the pandemic was taking root in the United States, David Klar, who would go on to lose relatives and longtime friends to the coronavirus, received a surprise package on his...

The Art Of Shaving’s Founders Are Back In The Brand Business With Skincare Startup Ingredients

Eleven years after selling The Art of Shaving to Procter & Gamble for an estimated $60 million, the brand’s co-founders Myriam and Eric Malka are innovating in the beauty industry again. The married couple’s organic skincare brand...

Stryke Club Brings Skincare For Teen Boys To Target

Stryke Club, the skincare range for boys, is the latest addition to Target’s ever-expanding roster of indie brands picked to fill in market gaps. “There’s white space out there, and Target knows it,” says Stacy Blackman, co-founder...

British Haircare Brand Umberto Giannini Expands To The US At Target

There’s a British beauty invasion beginning today at Target as Umberto Giannini, the haircare brand based in Birmingham, England, launches its at-home hair color exclusively at the retailer. Eight products from Umberto Giannini’s Flowerology color range will...

The Philosopher Queen Of Clean Fragrance: The 7 Virtues Founder Barb Stegemann Talks Inspiration And Expansion

Barb Stegemann’s list of accomplishments is so impressive it borders on intimidating. She’s founder of clean and conscious fragrance brand The 7 Virtues, one of the highest-grossing brands to come out of “

Small-Batch Botanical Skincare Line Linné Is Ready To Bloom

Jenna Levine began tinkering with recipes and sharing the resulting concoctions with her family at an age when most kids are learning to read. Following the instructions of “The Herbal Home Spa” by Greta Breedlove, one...