Fitglow Beauty Strikes Green-Hued Gold With Its Redness Rescue Cream

Eternal optimist Anna Buss can’t be soured. Although she moved to Florida from Canada just in time to be impacted by Hurricane Irma, she’s not indigent. “I make pretty stuff. How can I be mad?” declares the founder...

Keli Smith Sweetens The Natural Skincare Segment With Kaike

It only took $1,000 worth of organic ingredients, jars and labels for Keli Smith to launch Kaike with skincare that smells so good you almost want to eat it. Pronounced cake as in the sugary birthday...

Valerie Grandury Found Skincare Success In the Aftermath Of Breast Cancer

The big C threw Odacité founder Valerie Grandury a curveball at age 45. She never imagined breast cancer would affect her. She had no family history of the disease. She had none of the typical risk factors....

This Sibling Duo Started A Simple Skincare Line For Unfussy Guys

Evenprime founder Koh Kim’s younger siblings Andrew and Jason gave her a window into the secrets of the opposite sex, including that guys don’t grasp skincare the way women who’ve been scouring beauty aisles since their pre-teen years...

Well+Good Is Breaking Up The Biohacking Boys Club

Beware biohacking heroes Tim Ferriss and Dave Asprey, a gang of girl bosses is coming to eat your lunch (after drinking their Bulletproof Coffee, of course). On Wednesday night, at the first talk...

Maya Crothers’ Circuitous Path To Leading A Skincare Brand

CircCell founder Maya Crothers is a prime example of the benefits of following where life takes you. A former consultant who had left the workforce to concentrate on her family, Crothers didn’t envision leading a...