Influencer Nia Imani’s New Clean Brand Imania Beauty Takes A Scalp-First Approach To Haircare

For years, natural haircare influencer Nia Imani collaborated with brands such as Mielle Organics, The Mane Choice and Shea Moisture on activations and content, but, after amassing more than 100,000 subscribers on YouTube, she decided it was...

Under The Stewardship Of Beauty Industry Veteran Conny Wittke, Superzero Is Upscaling Zero-Waste Haircare

Superzero is out to be the Tesla of plastic-free haircare bars. “If we’re right, the bar will become the next bottle,” says Gurval Caer, former vice chair and CMO of digital agency Wunderman and co-founder of messaging...

This New Skincare Brand Is Like Your Personal Mental Health Coach

“I’ve always been a person that’s consistently trying to work on myself, trying to better myself,” says Marley Marl, a deejay and artist captured by director Julia Ngeow in Selfmade’s video featuring three members of...

Five More New Beauty Brands To Put On Your Radar

A growing number of beauty acquirers and backers are looking past the makeup category’s current struggles to a rebound. Forma Brands recently scooped up Lipstick Queen, The Center purchased Make Beauty, and Stage 1 Fund invested...

Four Years After Launching With A Single SKU, Slow Beauty Brand Ouli’s Ointment Puts Out A Second Multipurpose Product

When Stephanie G-M’s yia-yia fell ill with dementia in 2014, she began to reflect on her deep link to the Greek island Zakynthos, where she spent most of her childhood. “’When she goes, what’s going to tie me...

Hero Cosmetics Fuels Growth With Strategic Social Media Experimentation

Mighty Patch maker Hero Cosmetics is a social media early adopter. The brand isn’t afraid to experiment with a platform that’s not a beauty behemoth, at least not yet. In September, it ran a test with Seum,...