IBMG’s New Adit Service Positions Brands For Success At Major Retailers

Indie Beauty Media Group, the company behind Beauty Independent and Indie Beauty Expo, is launching Adit, a service facilitating the curation and onboarding of rising beauty and wellness brands for the world’s leading retailers. 

VC-Backed Brand Bubble’s Affordable, TikTok-Charged Gen Z Skincare Strategy

Digital marketing expert and millennial Shai Eisenman is giving gen Z, which she declared the “best generation in history,” affordable skincare formulated for teenagers with her new venture Bubble.

Rufescent Wants All Women To Be Able To Find The Right Red Lipstick For Them

Until Kristin McIntyre was 28, she stuck to colorless ChapStick on her lips. “I’m five-three and super petite, and my lips are just like damn, they’re the first thing you see, and I hated the idea of emphasizing...

Customizable Palette Concept Renzoe Box Makes Organizing Makeup Easy And Earth-Friendly

Architect René Graham, founder of the design studio LaurelHouse Studio and real estate development company BCSModern, is skilled at figuring out puzzling construction predicaments. So, after she became frustrated at work attempting to locate the right beauty product...

Five New Beauty Brands To Put On Your Radar

There’s been much hand-wringing about the future of the beauty industry, beauty retail and prestige beauty, which experienced a 36% sales decline in the second quarter this year and a slightly less precipitous 17% drop in...

Wild Source Apothecary Pairs Meditation With Skincare Products

Wild Source Apothecary is merging skincare and meditation to underpin its mindful beauty premise. The brand will soon be introducing free online meditations to pair with each of its products for use during application. The mindful beauty...