This New Brand Believes Consumers Want Great Skincare And Openness About The Supply Chain Behind It

As transparency becomes not simply a descriptor, but an ethical pillar for indie beauty brands, Overt Skincare is making its commitment to it, ahem, overt. The new brand from IE Business School graduates Rory Semple and Giselle...

How Lawless Beauty Scores At Sephora By Expanding Clean Makeup’s Reach

Annie Lawless’s business trajectory is the encapsulation of food trends translating to beauty. Diagnosed with celiac disease at 12 years old, she dropped out of law school in 2010 to launch cold-pressed juice brand Suja...

Grove Collaborative Launches Plastic-Free Personal Care Brand Peach

Natural home and personal care product e-commerce platform Grove Collaborative has added to its stable of incubated properties with the launch of the brand Peach.  The brand’s 10 haircare, body care, facial care and...

This Brand Addresses A Huge Problem In The Nail Polish Category

Jacqueline Carrington is an unlikely nail polish brand creator. She didn’t grow up obsessed with the latest nail polish colors. She was a basketball player, and nail polish was destined to get chipped quickly if she wore it...

Uplink Relaunches As A Standalone Offering And Adds Concierge Service

Uplink, a platform connecting beauty entrepreneurs and brands with qualified vendors that operated under Beauty Independent’s umbrella, is relaunching as a standalone service. With the relaunch, Uplink is introducing a new website and...

Inside The Beauty And Wellness Incubator Boom

The beauty industry is incubating brand incubators at an unparalleled pace. Their growth is a response to shifting business dynamics, including a move away from conventional celebrity spokespeople and an acceleration of beauty trends. The incubators, which are...