Brands
Five More New Beauty Brands To Put On Your Radar
A growing number of beauty acquirers and backers are looking past the makeup category’s current struggles to a rebound. Forma Brands recently scooped up Lipstick Queen, The Center purchased Make Beauty, and Stage 1 Fund invested...
Four Years After Launching With A Single SKU, Slow Beauty Brand Ouli’s Ointment Puts Out A Second Multipurpose Product
When Stephanie G-M’s yia-yia fell ill with dementia in 2014, she began to reflect on her deep link to the Greek island Zakynthos, where she spent most of her childhood. “’When she goes, what’s going to tie me...
Hero Cosmetics Fuels Growth With Strategic Social Media Experimentation
Mighty Patch maker Hero Cosmetics is a social media early adopter. The brand isn’t afraid to experiment with a platform that’s not a beauty behemoth, at least not yet. In September, it ran a test with Seum,...
IBMG’s New Adit Service Positions Brands For Success At Major Retailers
Indie Beauty Media Group, the company behind Beauty Independent and Indie Beauty Expo, is launching Adit, a service facilitating the curation and onboarding of rising beauty and wellness brands for the world’s leading retailers.
VC-Backed Brand Bubble’s Affordable, TikTok-Charged Gen Z Skincare Strategy
Digital marketing expert and millennial Shai Eisenman is giving gen Z, which she declared the “best generation in history,” affordable skincare formulated for teenagers with her new venture Bubble.
Rufescent Wants All Women To Be Able To Find The Right Red Lipstick For Them
Until Kristin McIntyre was 28, she stuck to colorless ChapStick on her lips. “I’m five-three and super petite, and my lips are just like damn, they’re the first thing you see, and I hated the idea of emphasizing...
