After A Revamp, Sensitive Skincare Brand Dr. Elsa Jungman Spotlights The Scientific Rigor At Its Core

Whether it’s unwinding the mysteries of the pandemic, climate change, genetics, regular exercise or mental stability, the significance of science to our everyday lives has never been more tangible. Against that backdrop, Elsa Jungman, who’s been involved in...

Following Sales Growth, Coconut Lube Specialist Coconu Readies For Its Next Chapter

Like many sexual wellness brands, personal lubricant maker Coconu has experienced a serious sales spike since March, when the pandemic hit the United States hard. “Aside from some supply chain and inventory issues that I think a...

Born Under Vapour Beauty, Taos AER Ventures Out On Its Own To Target

Born in 2017 as an extension of Vapour, Taos AER is separating from its parent to become a distinct personal care brand entering Target. At the massive retailer, which has amplified its aluminum-free deodorant assortment with...

The Secrets Of A Successful Bootstrapped Brand: Beekman 1802’s Controlled Growth, Baby Goats And Kindness

Today, the beauty industry is abuzz with big capital raises and valuations. When married couple Brent Ridge and Josh Kilmer-Purcell started Beekman 1802 a dozen years ago during the Great Recession, they had a 60-acre farm, 80...

How Whimsy Official Went From Mobile Matcha Bar To Emerging DTC Wellness Brand

For BFFs Victoria McAbee and Jasmine Lee, it’s been a winding road to launch direct-to-consumer wellness brand Whimsy Official. The pair, who met at tailgate party for Auburn University football in 2013 and shared entrepreneurial dreams as...

Mademoiselle Provence Brings Affordable French Body Care To Target

Two-year-old French beauty brand Mademoiselle Provence is entering 300 locations at Target—or should we say Targeé—and the retailer’s website today.  The body care specialist will bring its...