Brands
Inside The Beauty And Wellness Incubator Boom
The beauty industry is incubating brand incubators at an unparalleled pace. Their growth is a response to shifting business dynamics, including a move away from conventional celebrity spokespeople and an acceleration of beauty trends. The incubators, which are...
“The Future Is Black And Brown”: How Corey Huggins Is Paving The Path To A Truly Inclusive Beauty Industry
From a young age, Corey Huggins adored the beauty industry, but it didn’t adore him back. “I’ve been reading Vogue since I was about 10 years old,” he says. “I would literally read the masthead and look for...
After A Revamp, Sensitive Skincare Brand Dr. Elsa Jungman Spotlights The Scientific Rigor At Its Core
Whether it’s unwinding the mysteries of the pandemic, climate change, genetics, regular exercise or mental stability, the significance of science to our everyday lives has never been more tangible. Against that backdrop, Elsa Jungman, who’s been involved in...
Following Sales Growth, Coconut Lube Specialist Coconu Readies For Its Next Chapter
Like many sexual wellness brands, personal lubricant maker Coconu has experienced a serious sales spike since March, when the pandemic hit the United States hard. “Aside from some supply chain and inventory issues that I think a...
Born Under Vapour Beauty, Taos AER Ventures Out On Its Own To Target
Born in 2017 as an extension of Vapour, Taos AER is separating from its parent to become a distinct personal care brand entering Target. At the massive retailer, which has amplified its aluminum-free deodorant assortment with...
The Secrets Of A Successful Bootstrapped Brand: Beekman 1802’s Controlled Growth, Baby Goats And Kindness
Today, the beauty industry is abuzz with big capital raises and valuations. When married couple Brent Ridge and Josh Kilmer-Purcell started Beekman 1802 a dozen years ago during the Great Recession, they had a 60-acre farm, 80...
