Brands
How Whimsy Official Went From Mobile Matcha Bar To Emerging DTC Wellness Brand
For BFFs Victoria McAbee and Jasmine Lee, it’s been a winding road to launch direct-to-consumer wellness brand Whimsy Official. The pair, who met at tailgate party for Auburn University football in 2013 and shared entrepreneurial dreams as...
Mademoiselle Provence Brings Affordable French Body Care To Target
Two-year-old French beauty brand Mademoiselle Provence is entering 300 locations at Target—or should we say Targeé—and the retailer’s website today. The body care specialist will bring its...
The Incubator Behind Influencer Sarah Cheung’s Brand Sacheu Beauty Mines Trend Data To Build Beauty Lines
When influencer Sarah Cheung launched Sacheu Beauty a week ago with two facial tools, it seemed like just another social media-driven brand in a string of such brands that have inundated the beauty industry of late. But...
African Botanicals Power Organic Luxury Skincare Brand Terres D’Afrique
Stephan Helary doesn’t have to look far for ingredient inspiration. Plants and trees such as buchu, kigelia and marula depended upon for centuries for medicinal purposes are common in Southern Africa, where the creator and CEO of luxury...
Odele, Topicals And Kreyol Essence Among 15 Beauty Standouts Taking Home Honors From First-Ever Beacon Awards
Odele, Topicals and Kreyol Essence were among 15 winners of the first-ever Beauty Independent Beacon Awards revealed during a virtual ceremony on Wednesday. Other Beacon Awards winners include clean cosmetics line Kjaer Weis for...
Ranavat Elevates Its Packaging, And Enters Bluemercury And Free People
Nearly three years into the life of Michelle Ranavat’s namesake Indian-inspired brand, the pandemic forced the busy beauty entrepreneur to stop an incessant stream of in-store events and in-person meetings. The stoppage enabled her to turn her full...
