This Former Glossier Exec And New Mom Started A Healthy Oral Care Brand During The Pandemic

Self-care has come to the oral care category. Ojook, a brand created by Youn Chang, formerly executive director at Glossier and global supply chain manager at Apple, launched last month with toothpaste containing 13 ingredients that’s intended...

Stressed Out? Pursoma Will Help You Disconnect, Decompress And Detox

Before the pandemic, people were stressed out and glued to their devices. Since it, stress and technology dependence has only increased. The natural bath and body care brand Pursoma is particularly well-suited to address the anxiety...

Ex-Glossier Exec Henry Davis’s New Brand State Of Enters The Hot (Flash) Menopause Personal Care Category

Pandemic be damned. Arfa Inc., the incubator behind sweat products specialist Hiki, has launched State Of, its second brand in six months, with products tackling the effects of perimenopause and menopause. State Of joins a burgeoning...

Men’s Brand Founders On National Retail Expansion And Key Pivots

Men’s grooming is in the process of a makeover.  Once a one-note segment centered on basic hygiene products, a new crop of independent male-centric brands has established a strong grip on a growing number of men...

Skincare Brand 54 Thrones Celebrates And Elevates African Beauty Ingredients

As a kid in Austin, Tex., tubs of shea butter, coconut oil and black soap were commonplace in Christina Tegbe’s house. “I didn’t know that everyone didn’t have these things until I got older,” laughs the daughter of...

A $250 Serum For Twentysomethings? Revolve Says Absolutely And Brings In Pricy Scientific Brand Heraux

When Revolve was looking to extend its skincare offering for trend-savvy gen Z and millennial customers, the online fashion retailer selected Heraux’s $250 Molecular Anti-Inflammaging Serum. At first blush, a pricy anti-aging product doesn’t seem as...