Maapilim Makes Grooming Products For Men Who Define Masculinity On Their Own Terms

What does it mean to be a man today? Does it mean charging into a school when bullets are flying? Does it mean expressing a feminine side? Does it mean embracing...

This Indie Barbershop And Spa Concept Is Behind The Products Used To Zhoozh The Makeover Subjects On Queer Eye

In the reboot of Queer Eye, groomer Jonathan Van Ness commands beard oil, pomade and moisturizer to transform the Netflix show’s downtrodden subjects into better — and better-looking — versions of themselves. The barbershop and spa concept Grooming...

Panel Discussion At Credo Event Emphasizes Missions Over Money

Products alone don’t differentiate a beauty brand. “Most of the brands we sell not only want to make clean beauty products, there’s even more to their story. That’s the mission aspect,” says Mia Davis, who joined Credo earlier...

ShopTheExpo Drops Anchor At Neiman Marcus Fashion Island Next Month

ShopTheExpo is headed to the Neiman Marcus store at Fashion Island in Newport Beach, Calif., following the luxury retailer’s and Indie Beauty Expo producer Indie Beauty Media Group’s successful launch of...

London’s Pedisoaks Has Upped Its Game With New Upscale Packaging

London’s Pedisoaks now looks like the luxury foot care brand it strives to be. Following a rejection from a big retailer, founder Chris Loney reflected on the packaging, presentation and portfolio of her products. She decided an overhaul...

Allie Jane Isn’t Afraid To Tackle Anti-Aging With Realism And Joy

Kim O’Kelly isn’t shy about employing the term anti-aging. She’s 48-years-old, but doesn’t feel middle-aged or want her face to broadcast it. She’s interested in seriously effective products, but likes them to show their fun side, too. She’s...