In A Year On The Market, Alleyoop Sold Over 200K Units Of Its Multitasking Problem Solvers

In the past year, Alleyoop sold over 200,000 units and its cult-favorite Multi-Tasker 4-in-1 Makeup Brush amassed an 8,000-person waiting list. The accomplishments, which precede a new advertising campaign called My First Time spotlighting customer’s initial...

Beauty Independent Unveils Beacon Awards Nominees

The first-ever Beacon Awards is shining light on 75 outstanding nominees across 15 categories in beauty, wellness and personal care. Beauty Independent is today unveiling a wide-ranging group of contenders, including Beatrice Dixon, founder of plant-based...

Ellis Faas, A Dutch Makeup Artist And Brand Founder Who Celebrated Freedom Of Expression, Dies At 58

Ellis Faas, a groundbreaking makeup artist who popularized cruelty-free and inclusive cosmetics, died last week from cancer. She was 58. “The world says goodbye to an immensely talented, creative, visionary artist, and to a proud, strong yet vulnerable,...

How Rooshy Roy Connected With Her Indian Culture And Recreated The Brand Aavrani To Celebrate It

It’s tough to lead an Indian-inspired beauty brand if you’re not at ease with your Indian identity—but that’s what Rooshy Roy, the child of Indian immigrants, was doing when she launched Aavrani two years ago. Growing up...

Beauty Kitchen Is Out To Be The Most Sustainable Beauty Brand In The World

Married couple Jo and Stuart Chidley started Glasgow-based Beauty Kitchen six years ago with a huge ambition. “We wanted the most sustainable beauty brand in the world,” says Jo Chidley. Not everyone believed the ambition could be...

Peak And Valley Sets High Expectations For Transparency In The Wellness Industry

When scientific researcher Nadine Joseph began to battle anxiety, lethargy and eczema that covered her face, hands and legs three years ago, she did what came naturally: she researched solutions to her problems. “I was experiencing classic symptoms...