Not Sleeping Well? Proper Promises To Help You Get Some ZZZs With A Mix Of Supplements And Personal Coaching

Seriously, if there’s somebody sleeping soundly these days, society should prioritize dispensing their secrets to offer relief to the exhausted masses. While we wait for that to happen, new brand Proper has tapped medical professionals with lots...

Why New Chapter Co-Founders Paul And Barbi Schulick Started Skincare Venture For The Biome At 65 Years Old

Before wellness was an inescapable buzzword, married couple Paul and Barbi Schulick were integral in defining it for consumers. Big believers in the power of herbal ingredients to bolster the body, they began New Chapter more than three...

Former Papa & Barkley CMO Kimberly Dillon Launches CBD Beauty Brand Frigg

As CMO of Papa & Barkley, Kimberly Dillon helped build one of the fastest-growing consumer products brands in the cannabis space. Working at the hemp-centered business was anything but chill, and she left it in 2017 after...

Where Brand Incubators Are Placing Their Bets In The Beauty Market

Brand incubator executives are betting on high-end supplements, and mass and masstige skincare and haircare to outperform the overall beauty market. Angela Umelo, founder and CEO of Salt + Earth Labs, Brandon Ford, chief accelerator director at...

Topicals Wants To Make Skin Flare-Up Treatments Fun For Gen Z Consumers

Sometimes throwing out the playbook pays off. Topicals, a gen Z-focused skincare range launching today, takes an unorthodox approach to addressing chronic skin conditions like eczema, hyperpigmentation and psoriasis...

Social Media Darling Farsáli Decides To Depart Sephora

Most beauty brands dream of scoring space on the hallowed shelves of Sephora. But three years after that dream came true for Farsáli, the Insta-famous hybrid skincare and makeup specialist