Cosmetics Entrepreneurs On The Importance Of Brand Values And Challenges Of Selling Makeup During The Pandemic

Modern beauty consumers are looking for more than just a lipstick. They are looking to connect with businesses that reflect their own values according to Amanda E. Johnson, co-founder and COO of Mented Cosmetics, in a Beauty...

CBD Isn’t A Panacea—And CBD Company Bluebird Botanicals Acknowledges That In Its Ads

CBD has become the hot sauce of beauty and wellness, with brands putting it in everything. Ubiquity isn’t the same as success. Although many customers swear CBD relieves pain, nausea and anxiety, there are others who’ve tried CBD...

Clean Beauty Is A Rich, White Club That Hasn’t Let Me In. Here’s How It Can Make Real Change.

In 2016, Stephane—my life and business partner—called me to tell me about two new stores he found that he strongly believed our brand Kreyol Essence belonged in. We were new to the business of beauty and were...

Beauty Independent’s Beacon Awards To Recognize Guiding Lights In The Indie Beauty Segment

We love beauty entrepreneurs. We love covering the brand founders, retailers, investors and solution providers driving this industry forward. We love celebrating the community bringing change to the beauty industry. After three years of chronicling the...

New Luxury Brand Monpure Takes A Skincare Approach To Scalp Care

As consumers wake up to the importance of scalp health, Monpure is staking a claim to being an upscale, sustainable solution for them. The new London brand joins an expanding roster of beauty companies such as Briogeo,...

As Shopping Moved Online, Perfume Sales Plunged. Here’s What One Indie Fragrance Brand Did To Stay Afloat.

For a perfume sector highly dependent on brick-and-mortar stores to drive sales, the pandemic has been dreadful for business. In the first quarter, The NPD Group estimates prestige fragrance sales in the United States dropped 13%...