Brands
Where Brand Incubators Are Placing Their Bets In The Beauty Market
Brand incubator executives are betting on high-end supplements, and mass and masstige skincare and haircare to outperform the overall beauty market. Angela Umelo, founder and CEO of Salt + Earth Labs, Brandon Ford, chief accelerator director at...
Topicals Wants To Make Skin Flare-Up Treatments Fun For Gen Z Consumers
Sometimes throwing out the playbook pays off. Topicals, a gen Z-focused skincare range launching today, takes an unorthodox approach to addressing chronic skin conditions like eczema, hyperpigmentation and psoriasis...
Social Media Darling Farsáli Decides To Depart Sephora
Most beauty brands dream of scoring space on the hallowed shelves of Sephora. But three years after that dream came true for Farsáli, the Insta-famous hybrid skincare and makeup specialist
This Brand Is Building A Powerful Makeup Wardrobe For Working Women
For many working women, a red lip and the perfect pair of heels provide the extra boost of confidence needed to conquer an important meeting. Bossy Cosmetics is offering those confidence boosters with a much cheaper price...
Clean Haircare Brand Shaz & Kiks Puts A Modern Spin On The Ancient Practice Of Hair-Oiling
During summers in India, sisters Shaz Rajashekar and Kiku Chaudhuri were introduced to hair-oiling by their grandmother and aunties. “When we were growing up, this is how we learned to take care of your hair, basically massaging an...
I’m A Mom, Aesthetician And Brand Owner. Here’s How I’ve Managed My Many Responsibilities Amid The Pandemic.
In normal times, managing parenthood and professional responsibilities is tough. During the pandemic, it’s been next to impossible. For aesthetician Alexia Wambua, founder of Native Atlas, the skincare brand known for Misuli Recover Balm and sold at...
