Cheekbone Beauty Is Growing Its Business While Valuing Indigenous Communities Over The Bottom Line

Jennifer Harper, the Anishinaabe founder of Cheekbone Beauty, wasn’t raised in a traditional Indigenous community or on a reserve. “I grew up with my mom who was white, who was displaced,” says Harper. “My culture was more...

Very Good Light’s David Yi On Normalizing Men’s Makeup, Cancel Culture And TikTok

Very Good Light founder David Yi is undoubtedly the most slaysian editor-in-chief in the beauty journalism business. In fact, his penchant for slaying got him into the business. While editorial assistant at the New York Daily News in...

How Luna Bronze Responded To Logistical Setbacks When Sales Spiked Amid The Pandemic

When the world was forced inside, Rhiannon Hall and Maddy Balderson didn’t know what to expect. Their 5-year-old Australian self-tanning brand Luna Bronze had been gaining steam before the pandemic with distribution at Mecca, Cult Beauty, Niche...

For A Complexion Company, African Heritage Is At The Heart Of Luxury Beauty And Wellness Merchandise

“I didn’t want to simply catch up as a Black-owned brand within the luxury wellness space. I wanted to create the beauty brand of the future regardless of ownership,” says Nomshado Michelle Baca, founder of A Complexion...

The Hello Cup’s #PeopleWithPeriods Campaign Broadens The Period Care Conversation

The Hello Cup wants everybody who menstruates, regardless of how they identify, to feel represented in the period care category. To raise the bar for inclusivity, the brand is showcasing nonbinary activist and...

Muslim Women Constitute A Trillion-Dollar Market. New Makeup Brand Shade M Is Directed Squarely At It.

Muslim women aren’t a niche. They’re members of the fastest-growing religious group on earth and constitute more than 12% of the world population. Despite their numbers and spending power estimated at around $1 trillion, Nour Khalife and...