Brands
Niu Body Has Been Reinvented As Three Ships To Cater To Ingredient-Savvy Millennials
As a brand evolves, it may move in an unexpected direction. After attending Queen’s University, Connie Lo and Laura Burget began Niu Body in 2017 as an affordable alternative to the expensive clean beauty brands they didn’t have...
Five Big Challenges To Developing Sustainable Beauty Brands
After beauty brands scrutinized ingredients they used, they began to examine the environmental impacts of those ingredients and the packaging housing them. While trying to maintain human beauty, the beauty industry often doesn’t do the same for the...
How South African Brand Ashaki Is Improving Women’s Livelihoods Through Haircare
If there’s any proof needed that the beauty industry isn’t superficial, Nthabiseng Duff can provide it. Affectionately called Joy, the founder of Pretoria, South Africa-based brand Ashaki is bottling healing African botanicals to support small-scale farmers through...
Hyper Skin Founder Desiree Verdejo On The Responsibility She Feels To Succeed As A Black Beauty Entrepreneur
If you’ve seen any recent list of Black-owned beauty brands, Hyper Skin features prominently. The attention put the brand on the radar of beauty consumers who didn’t know about it before, and it promptly sold out. But...
“Doing Skincare Makes Me Happy”: Emmaus Founder Aminah Sagoe Isn’t Going Anywhere
The life of a brand founder is never a cakewalk—many brands don’t last very long. For the entrepreneurs who perservere, passion for the business keeps them in the game. Nigerian-born Aminah Sagoe, a...
“Truly Inclusive Outside Of Foundation And Concealer”: Emerging Cosmetics Brand Vesca Wants To Get Everyone Glowing
Vesca is based on the premise that makeup inclusivity shouldn’t be limited to foundations and concealers. The beauty brand premiered in November with seven shades of Kissed By soft-matte bronzing powder. Vesca’s bronzer array stands out in...
