This Bold Cosmetics Brand Is Beating Makeup’s Slump And On Track To Exceed $1.4M In Sales This Year

As the pandemic took hold, Stay Golden Cosmetics was faced with a tricky dilemma: How could a makeup brand associated with going out and having a good time remain relevant during a serious, scary period in which...

“It Shows Up In Many Ways”: Latham Thomas Shares Her Experiences With Racism In The Beauty And Wellness Industry

Mama Glow founder and doula Latham Thomas has been called so many superlatives, it’s hard to keep count. The New York Times described her as a “wellness guru.” Beauty and Well-Being referred to as a cross...

50 Black-Owned Service Providers Working In Beauty And Personal Care

Building a beauty business is incredibly hard work. Most entrepreneurs manage a compact in-house team and rely on outside specialists to execute many of their company’s critical functions. We wanted to shed a light on some of the...

Mixed Makeup’s Susan Yara Reveals She’s Behind Naturium, A Skincare Brand Created To Thrive With Or Without Her

Naturium isn’t just another fleeting influencer project. In a YouTube video posted Sunday, Susan Yara, the force behind Mixed Makeup, revealed her connection to the ingredient-focused masstige skincare brand, which has been gaining steam since going...

Kate Somerville And Dana Jackson Reveal How Much Money They Think Is Really Needed To Properly Launch A Beauty Brand

Last year, Julie Fredrickson, former CEO and co-founder of Stowaway Cosmetics, told Vogue Business that it takes at least $1.5 million to launch a beauty brand. During the Beauty Independent In Conversation skincare and body care...

11 Emerging Indie Deodorant Brands Working Hard For People’s Pits

Deodorant sales dipped as the pandemic got underway, but don’t tell that to indie beauty brands. The industrious entrepreneurs behind them are churning out new deodorants faster than most people can work up a healthy stench. They’re...