Muslim Women Constitute A Trillion-Dollar Market. New Makeup Brand Shade M Is Directed Squarely At It.

Muslim women aren’t a niche. They’re members of the fastest-growing religious group on earth and constitute more than 12% of the world population. Despite their numbers and spending power estimated at around $1 trillion, Nour Khalife and...

mSEED Group’s Anthony Standifer Has Helped Scores Of Black-Owned Brands Launch. Their Biggest Challenges Came Later.

As most beauty industry insiders know, there’s an entire ecosystem of companies largely hidden to the public necessary to bring the brands to market that consumers know and love. Contract manufacturers are crucial creatures in that ecosystem. One...

This Bold Cosmetics Brand Is Beating Makeup’s Slump And On Track To Exceed $1.4M In Sales This Year

As the pandemic took hold, Stay Golden Cosmetics was faced with a tricky dilemma: How could a makeup brand associated with going out and having a good time remain relevant during a serious, scary period in which...

“It Shows Up In Many Ways”: Latham Thomas Shares Her Experiences With Racism In The Beauty And Wellness Industry

Mama Glow founder and doula Latham Thomas has been called so many superlatives, it’s hard to keep count. The New York Times described her as a “wellness guru.” Beauty and Well-Being referred to as a cross...

50 Black-Owned Service Providers Working In Beauty And Personal Care

Building a beauty business is incredibly hard work. Most entrepreneurs manage a compact in-house team and rely on outside specialists to execute many of their company’s critical functions. We wanted to shed a light on some of the...

Mixed Makeup’s Susan Yara Reveals She’s Behind Naturium, A Skincare Brand Created To Thrive With Or Without Her

Naturium isn’t just another fleeting influencer project. In a YouTube video posted Sunday, Susan Yara, the force behind Mixed Makeup, revealed her connection to the ingredient-focused masstige skincare brand, which has been gaining steam since going...