Mixed Makeup’s Susan Yara Reveals She’s Behind Naturium, A Skincare Brand Created To Thrive With Or Without Her

Naturium isn’t just another fleeting influencer project. In a YouTube video posted Sunday, Susan Yara, the force behind Mixed Makeup, revealed her connection to the ingredient-focused masstige skincare brand, which has been gaining steam since going...

Kate Somerville And Dana Jackson Reveal How Much Money They Think Is Really Needed To Properly Launch A Beauty Brand

Last year, Julie Fredrickson, former CEO and co-founder of Stowaway Cosmetics, told Vogue Business that it takes at least $1.5 million to launch a beauty brand. During the Beauty Independent In Conversation skincare and body care...

11 Emerging Indie Deodorant Brands Working Hard For People’s Pits

Deodorant sales dipped as the pandemic got underway, but don’t tell that to indie beauty brands. The industrious entrepreneurs behind them are churning out new deodorants faster than most people can work up a healthy stench. They’re...

Serial Entrepreneur Keenan Beasley Gets Active With New Athleisure Haircare Brand Sunday II Sunday

Sunday II Sunday consumers shouldn’t be afraid to break a sweat. The new athleisure haircare brand from entrepreneur Keenan Beasley’s incubator Supply Factory Brands is beginning with four products—Soothe Me Daily Scalp Serum, Root Refresh Micellar...

DTC Sexual Wellness Specialist Cake Launches With Over $1.4M In Seed Funding

A cream made for male masturbation? A lube intended for beginner anal play? Launching today, Cake is betting on consumer demand for premium and highly specialized products designed to enhance sexual experiences regardless of the gender or...

How Amy Duncan’s CBD Brand Mowellens Was Reborn After The Death Of Her Husband

There are many unpredictable things in life. Amy Duncan’s husband Chris’s brain cancer diagnosis in 2012, a year into their marriage, is certainly one of those things. Thrust into a caretaker role while working full-time at a healthcare...