Movita Makes Multivitamins Look Good With Updated And Upscale Packaging

With brands like Ritual, The Nue Co., Care/of and Goop escalating expectations for design in the supplements segment, Movita needed to up its packaging game — and quickly did. Before its second birthday, the organic women’s multivitamin maker...

The Indie Beauty Business Implications Of Federal Tax Cuts

After passage of sweeping $1.5-trillion tax reform legislation in the House and Senate, owners of small businesses are scurrying to their accountants to determine what impacts it will have on their pocketbooks immediately and fortunes long-term. Signed by President...

Carta Is On The Map With Limited-Edition Fragrance Moena 12 | 69

Heather D’Angelo of Carta, perhaps the oddest multihyphenate in the beauty business with a background bridging synth rock, tropical ecology and perfumery, is out to deliver fragrances with a multifaceted purpose: to be exceedingly unique and exclusive while...

Rodial’s Maria Hatzistefanis Reveals How Snakes, Bees And Dragons Fueled Her Brand’s Success

Maria Hatzistefanis isn’t peddling snake oil. Taking advantage of surprising ingredients, The Rodial Group founder and CEO peddles skincare products with syn-ake dipeptide, bee venom, dragon’s blood, diamond powder and gold. A skilled marketer whose career path had...

Twelve Beauty’s Pedro Catalá Is the Intellectual Soul Of The Clean Beauty Movement

Twelve Beauty hasn’t merely jumped on the clean beauty bandwagon. Long before his 12-product brand materialized, founder Pedro Catalá studied plants to determine their usages for skin and piled up degrees while doing so. “Because I have a...

The Final Countdown: Over 70 Beauty Brands Chosen As 2017 Best In Show Finalists

For 78 Indie Beauty Expo (IBE) exhibiting brands, the holiday season just got merrier. They were chosen as finalists for the 2017 Best In Show Awards from a cohort of over 200 nominees selected from this year’s...