Cloud Expands To Urban Outfitters, Modifies Marketing Amid The Pandemic

Amid the pandemic, Cloud is progressing, not transforming. “I don’t feel the need to heavily pivot,” says founder Faye Postma. Her budding brand’s focus on pain relief and foot care for women with busy lives remains unchanged...

Self-Heating Mask Brand Popmask Set To Pop Into CVS And Target Stores

Louisa Booth’s entrepreneurial ventures are really popping. The former investment banker behind hair tie line Popband, self-heating mask specialist Popmask and forthcoming hand sanitizer brand Popfresh is making major retail moves amid the pandemic. Following its...

Kush Queen Leads The Charge To Bring THC To Beauty

Enhanced with 200 milligrams of THC, Kush Queen’s Foto Blur Primer might make more than just skin imperfections hazy. Brand founder and CEO Olivia Alexander is committed to broadening the reach of cannabis—not merely CBD—in the beauty...

Lisa Price, Frédéric Fekkai, Jaime Schmidt And Gregory Bays Brown On What Beauty Brands Should Focus On Right Now

“Right now, it’s really important to keep everything focused on bringing traffic directly to you,” advised Jaime Schmidt, founder of personal care brand Schmidt’s. Schmidt was joined Wednesday by Gregory Bays Brown, the plastic surgeon founder of...

Fast-Growing DTC Brand HelloBody Offers A Very Different Take On G-Beauty

For the first six months HelloBody was on the market, it was focused on a coffee scrub that wasn’t exactly a dud, but it wasn’t a smash hit either. “In the very beginning, with that one product,...

Pangea Organics Founder Joshua Onysko’s Haircare And Body Care Brand Alpine Provisions Reduces Its Environmental Footprint

In the year and a half since Pangea Organics founder Joshua Scott Onysko expanded his beauty operations with the launch of haircare and body care line Alpine Provisions, he’s been digging into replacements for its plastic...