Proven Walks Away From “Shark Tank” Without A Deal, But Remains On Course To Become A Personalized CPG Powerhouse

Prior to Proven’s appearance on ABC’s “Shark Tank” last Wednesday, there hadn’t been a skincare brand on the television program for five years. If its experience is any indication, skincare brands might have to wait another five...

Before Graduating High School, 17-Year-Old Aashna Sharma Created A Makeup Brand Helping To Save Animals

During a typical year, most 17-year-olds would be planning for high school graduation after recently going to senior prom. But this year isn’t typical, and Aashna Sharma isn’t a typical teenager. In October, she launched Shared Planet,...

How One Brand Changed Course When The Manufacturer Of Its Bestselling Candles Stopped Production

What happens to a brand when the manufacturer of its bestselling candles grinds to a halt? That’s a question Ashli Stockton, founder of Sunday Forever, was forced to ponder after Springfield-based Prosperity Candle ceased production at...

Four New Hand Sanitizer Brands Created Virtually Overnight

Hand sanitizer sales shot up 470% at the beginning of March as panicked Americans stockpiled the basic germ fighter to combat coronavirus. Since then, the panic has calmed, and hand sanitizer sales have slowed, in part due to...

Unprecedented Hand Sanitizer Demand Pushes Soapbox’s Production From 160K To 7M Units

For 18 months, Soapbox had been fruitlessly trying to convince Starbucks to bring its hand soaps into the coffeehouse chain’s locations. In February, the personal care brand caught a major break. It had the ability to produce...

Why Not A Third? Charlotte Knight Launches New Brand Skin Proud While Growing Ciate And Lottie London

As quarantine stretches into a months-long ordeal for much of the Western world, beauty brands are struggling to take care of customers, retain valuable employees and simply stay afloat until the threat of the coronavirus pandemic passes. Triple...