Brands
How Freck Overcame Jimmy Kimmel’s Jokes, A Kickstarter Campaign Flop And Bad Business Deal To Celebrate Quirky Beauty
On Nov. 18, 2015, Freck Yourself, a brand attempting to raise $215,000 on Kickstarter to manufacture a kit containing 72 self-adhesive stencils and an ink-filled rollerball that slid across them to create fake freckles, was mocked on “Jimmy...
New Deodorant Brand PAPR Shows It’s Cool To Care For The Planet
Daniel Roescheisen’s deodorant brand PAPR Cosmetics is new, but he’s no beauty industry newbie. A decade ago, he co-founded NCLA, the nail brand known for popularizing patterned nail wraps and a no-big-deal collab with Beyonce. Three...
I Lead A Skincare Manufacturer, And Here’s How The Pandemic Changed My Business
During over a quarter century in business, skincare manufacturer Cosmetic Solutions has survived wars, economic downturns, natural disasters and countless beauty trends, many no doubt unwise. The challenge of the pandemic, though, is of a completely different...
Revamped Sun Protection And Body Care Brand Everyday Humans Launches At Target And Ulta Beauty
It’s not every day that a 2-year-old brand with significant retail traction is completely overhauled, but sun protection and body care specialist Everyday Humans, previously Everyday For Every Body, has done just that. Last summer’s Target Takeoff...
Pay Attention Afterpay: Payment Installment Service Four Makes Headway With Beauty Brands
Amid the pandemic, e-commerce payment installment options are booming. A leader in the space, Melbourne-based Afterpay, added 1 million shoppers in 10 weeks to reach 5 million active shoppers—those who’ve used it in the past year—and nearly 9...
Embarking On Its First Major Digital Campaign, The Inkey List Is Out To Raise Consumers’ Skincare IQ
When it comes to skin, ignorance isn’t bliss. The Inkey List wants consumers to realize they don’t have to be in the dark about their dark spots, dry patches, wrinkles, breakouts or acne scars and the products...
