With Fragrance Poised To Propel Holiday Beauty Purchases, Gen Z Brand Sparti Scents Enters Walmart Stores

Sparti Scents is adding a dash of color—three colors, to be exact—to Walmart’s fragrance assortment. After launching on the megachain’s website in September, the gen Z perfume brand has entered nearly 230 locations with a trio of...

Why Muri Lelu Centers Its Story On The Cannabis Plant

When Muri Lelu launched cannabis skincare products last year, the brand’s co-founders were shrouded in mystery, choosing to be anonymous and operating under pseudonyms. The decision was partly pragmatic. The three women had full-time jobs as a...

Chris-Tia Donaldson, Founder And CEO Of Haircare Brand Thank God It’s Natural, Dies At 42

Thank God It’s Natural founder and CEO Chris-Tia Donaldson, who championed natural hair and haircare, died on Saturday at 42. The cause of death was complications from a long battle with breast cancer. Donaldson’s death was announced...

Dame Becomes First Female-Founded Pleasure Brand To Advertise On NYC Subways After Settling MTA Dispute

As a result of settling the lawsuit it launched against The New York Metropolitan Transportation Authority for rejecting its sex toy advertising, Dame will become the first female-founded pleasure product brand to run New York City...

Applications Open For The True Beauty Ventures x Beauty Independent Mentorship Program

Applications are open for Bridge Mentorship, the professional development program from True Beauty Ventures and Beauty Independent. The mentorship program is designed to support entrepreneurs behind emerging beauty and wellness brands by leveraging the knowledge...

How Cleo+Coco Beat The Deodorant Sales Slump Last Year—And Continues To Grow This Year

There were a lot of pretty stinky people last year. With offices closed and parties cancelled due to the pandemic, deodorant sales tanked. Nielsen reports that, after a brief uptick when panic buying took hold at the...