As Many Cosmetics Brands Chase Short-Lived TikTok Trends, True + Luscious Brings A Timeless Approach To HSN

Mehir Sethi admits that her clean makeup brand True + Luscious’s television shopping and livestreaming premiere Wednesday on HSN will push her outside of her comfort zone, but she’s ready for the challenge. “The funny thing is...

Dr. Dennis Gross Skincare Co-Founder Carrie Gross On How The Brand Has Remained Relevant For Decades

While Dr. Dennis Gross Skincare features the name of the practicing dermatologist and skin cancer researcher that launched it more than two decades ago, Gross’s wife Carrie is the brains behind a lot of its operations. She...

After A Leg Infection, MRSA, Strong Antibiotics And Hospital Stay Ravaged His Skin, Ben May Created Skin Woof. Now, The Brand Has Entered Superdrug.

During his third year studying engineering at Oxford University in 2014, then 21-year-old Ben May had a routine operation to repair knee ligaments damaged by a soccer mishap. The results were anything but routine. “A week after surgery,...

Saalt Is Using Sustainable Period Care To Fight Poverty In Developing Countries

Cherie Hoeger, CEO and co-founder of period cup and underwear brand Saalt, winner of a 2021 Beacon Award for philanthropy, likes to present women with a hypothetical situation. “Let’s say you started your period today or maybe...

Bath Connoisseur Pursoma Moves Into The Mass Market With An Upcoming Launch At Target

“We provide a better bath,” declares Shannon Vaughn, founder and CEO of Pursoma. Now, the brand that began seven years ago in the high-end wellness segment is bringing its better bath products to as many people...

“Much More Than Makeup”: Emerging Brand Fluff Challenges Beauty’s Problematic Consumer Culture

Can a company sell beauty products while underselling the significance of the beauty industry? Frank Body co-founder and Fluff founder Erika Geraerts thinks so. After leaving the brand known for its coffee scrub, cheeky persona...