Brands
New Skincare Brand Thu Brulé Puts Luxury Spin On Hydration
Growing up in Vietnam, Thu Brulé paid close attention to the faces around her. “I experienced firsthand the impact of a hard life, the consequences of endless work hours, and the impact of war and...
Rob Robillard Moves From HSN To Desert Essence Parent Company Country Life
After almost seven years at Qurate Retail Group, where he spent the last two as chief merchandising officer at HSN, Rob Robillard, former CEO of Sensible Organics, ICU Eyewear and Living Proof, is back...
DTC Brand Parfait Offers AI-Powered Wig Customization Technology To Other Brands
Artificial intelligence-driven wig customization company Parfait is pivoting its business model to offer its technology to brands and content creators in the wig, weave and extension space. Using selfies, Parfait’s technology enables lace material...
Ben Nye Files For Chapter 11 Bankruptcy To Lift The Burden Of Fighting Talc Lawsuits
Ben Nye, the storied Hollywood makeup artistry brand, has filed for Chapter 11 bankruptcy in the Central District of California to protect itself against a flurry of talc lawsuits and salvage its business.
Good Light’s Staggered Strategy To Build Momentum For Its All-Door Ulta Beauty Launch
For many beauty brands, red-carpet placement with a major celebrity can take weeks and weeks of planning and cost thousands and thousands of dollars. That wasn’t the case with Good Light and “May December” star...
Melissa Hibbert Joins BrainTrust Founders Studio As President To Support Diverse Beauty Brand Founders
Melissa Hibbert, a longtime marketer and beauty brand consultant, has joined BrainTrust Founders Studio as president to help scale and publicize Black-owned brands at a moment in which they face daunting challenges. Calling itself the largest...
