Five Indie Beauty Brands Entering The Scorching Hot Sunscreen Category

Any indie beauty brand founder can tell you that some products are easier than others. From a regulation and formulation standpoint, sunscreen is one of the hardest. The beauty industry watched last week as personal...

Longtime Beauty Brand Strategist Lisa Adams Launches Shield+Heal At Target—And It Sells Out In Hours

For 20 years, retail strategist Lisa Adams has paired brands with prestige stores through her retail distribution and brand strategy business The Beauty Matchmakers, but she’s been building her collection of lipsticks, lip glosses and lip balms...

Prima’s Co-Founders On Sephora’s New Clean + Planet Positive Initiative And The Clean Beauty Backlash

When Sephora decided to craft a policy on CBD products, it called upon Prima’s co-founders—Jessica Assaf, Christopher Gavigan, and Laurel Angelica Myers—to advise it on how to vet and onboard brands in...

Tru Fragrance Flexes Its Brand-Building Muscle With Undone Beauty’s Launch At Ulta Beauty Stores

Undone Beauty is getting it done at retail. After launching on Ulta Beauty’s website in March, the minimalist clean makeup brand from Tru Fragrance Inc. is entering 325 of the chain’s locations across the United...

With New Brand Esas, Two Givaudan Alums Aim To Disrupt Beauty Manufacturing

Seda Bilginer and Amanda Sichon, co-founders of Esas, are self-confessed product junkies, but it’s the production floor that ignited their entrepreneurial spirit. As colleagues at Givaudan, the global fragrance and flavor manufacturer, they bonded over “a lot,...

Six New Brands Spanning Cosmetics, Skincare, Haircare And Sexual Health

This brand roundup is a testament to the dizzying pace at which yesterday’s innovations become today’s table stakes. When Kegelbell: The Vagina Gym debuted at Indie Beauty Expo in 2019, a trade show put on...