Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger

Although big beauty companies entered the Black Friday/Cyber Monday discounting fray with unparalleled force last week, smaller players discovered there remained plenty of room to snag customers looking for deals. Overall results from the frenzied holiday shopping...

Guys With Skincare Questions Can Text New DTC Brand Bruvy For Answers

Most men aren’t likely to walk into a Sephora and ask cast members their pressing facial care questions. With Bruvy, they don’t have to. The new direct-to-consumer skincare brand is stepping in where traditional beauty customer service...

New Plant-Driven Brand Rowse Makes DIY Skincare Fabulously Chic

At an event in London last month to fete Rowse, co-founders Barcelona resident Nuria Val and Paris resident Gabriela Salord invited attendees to create artwork out of pressed flowers, a simple form of...

Three Standout Scandinavian Beauty Brands To Watch

In recent years, beauty products from Scandinavia have become increasingly popular in Europe and the United States, spawning an S-beauty trend that has consumers snapping up merchandise with sleek packaging worthy of the chicest bathrooms. Brands like Byredo, L:A...

How Lavido Went From A Single Diaper Salve Made In Israel To A Global Natural Beauty Brand

When makeup artist Angela Levin was traveling in Israel, she wandered into one of Lavido’s four stores in the country and fell in love with the natural skincare brand. Upon returning to the United States, she used...

Inspired By Founder Victoria Watts’ Son Cyrus, Skincare Brand Victorialand Beauty Introduces Packaging For The Visually Impaired

Before Victorialand Beauty founder Victoria Watts’ son Cyrus was born partially blind as a result of the hereditary condition familial exudative vitreoretinopathy that affects retinal blood vessels, visual impairment didn’t enter her frame of reference. She admits,...