Adit Retailer Spotlight: CEO Oliver Garfield On What Makes A Beauty Brand Successful At Cos Bar

Since its inception in 1976, Cos Bar has been creating an elevated experience for its clientele by selecting standout products and cultivating close relationships with its shoppers through its in-store teams. The intentional and personalized approach to...

Beauty Independent Unveils 2021 Beacon Awards Nominees

The 2021 Beacon Awards is shining a light on 116 outstanding nominees across 24 categories in beauty, wellness and personal care. For the second annual beauty awards programs spearheaded by Beauty Independent, the publication...

This Forthcoming DTC Brand Connects Fragrance, Feelings And Skincare

Like for a lot of Black women beauty founders before her, the recipe for Brianna Arps’ new fragrance brand Moodeaux started in the kitchen. Well, technically, it started in Whole Foods and on Amazon, where she ordered...

Carbon Theory, The Anti-Breakout Brand That Broke Into The US Last Year At Ulta Beauty, Expands To Walgreens

Carbon Theory is proving its theory that it can perform internationally. After reaching retail in the United States last year at Ulta Beauty, the London-based brand is arriving at 2,000 Walgreens doors this month before...

Five Indie Beauty Brands Entering The Scorching Hot Sunscreen Category

Any indie beauty brand founder can tell you that some products are easier than others. From a regulation and formulation standpoint, sunscreen is one of the hardest. The beauty industry watched last week as personal...

Longtime Beauty Brand Strategist Lisa Adams Launches Shield+Heal At Target—And It Sells Out In Hours

For 20 years, retail strategist Lisa Adams has paired brands with prestige stores through her retail distribution and brand strategy business The Beauty Matchmakers, but she’s been building her collection of lipsticks, lip glosses and lip balms...