23-Year-Old Akilah Releford Is Building Mary Louise Cosmetics Into A Million-Dollar Natural Skincare Brand

Akilah Releford was well on her way to following in the footsteps of her father, foot and ankle surgeon Bill Releford, to become a doctor when a series of about 40 tweets on DIY-ing oatmeal masks...

Five Intimate Care Brands Coming To IBE LA That Shouldn’t Be Missed

The pleasure gap. Pelvic floor dysfunction. Period pain management. Conversations about these and other private matters have gone from cringey to commonplace in recent years. As consumers have become more comfortable expressing their...

Want Clear Skin For The Weekend? Drop By Aerie And Anthropologie To Pick Up WKND Cosmetics’ Pimple Patches

The pimple patch parade is popping. The latest zit sticker startup gaining momentum at stores is WKND Cosmetics, which is rolling out to Anthropologie and American Eagle Outfitters Inc. chain Aerie with its signature Simple Pimple Patch...

How Beautyblender Created A Sponge That’s Become Synonymous With Makeup Application—And Is Moving Beyond It

Working in the early 2000s on the show “Girlfriends,” makeup artist Rea Ann Silva created the teardrop-shaped pink sponge Beautyblender at the dawn of high-definition television to ensure not every pore and pimple could be seen by...

From The Mind Of A Former J&J Exec, Fresh Chemistry Delivers Skincare Ingredients At The Peak Of Their Power

Stale skincare isn’t the stuff of good selfies. Fresh Chemistry customers don’t get any. As a Johnson & Johnson marketing director and brand manager, founder Nisha Dearborn worked on preservative-packed products for Aveeno and RoC that sat...

New Brand Luvanya’s Prescription Is Safe Skincare

For physician Alpa Patel, clean isn’t enough. Along with her doctor husband Alkesh Patel, her finance-trained sister Hema Shah and celebrity makeup artist Merrell Hollis, she developed Luvanya, a skincare brand focused on safety and transparency. Its first...