Canviiy Strengthens Its Position In The Growing Scalp Health Category By Launching At Target

When Sherrel Sampson started developing Canviiy in 2014, the scalp health category the brand focuses on wasn’t sexy. “It didn’t have much appeal. It was like the red-headed stepchild of the industry,” she says. “I realized there...

Hair Product Companies Support Salons Impacted By The Coronavirus Crisis

The salon segment is far from emerging from the coronavirus crisis. While salons are or will soon be allowed to operate in 38 states, they’re a ways off from tending to clients in populous states such as...

Cloud Expands To Urban Outfitters, Modifies Marketing Amid The Pandemic

Amid the pandemic, Cloud is progressing, not transforming. “I don’t feel the need to heavily pivot,” says founder Faye Postma. Her budding brand’s focus on pain relief and foot care for women with busy lives remains unchanged...

Self-Heating Mask Brand Popmask Set To Pop Into CVS And Target Stores

Louisa Booth’s entrepreneurial ventures are really popping. The former investment banker behind hair tie line Popband, self-heating mask specialist Popmask and forthcoming hand sanitizer brand Popfresh is making major retail moves amid the pandemic. Following its...

Kush Queen Leads The Charge To Bring THC To Beauty

Enhanced with 200 milligrams of THC, Kush Queen’s Foto Blur Primer might make more than just skin imperfections hazy. Brand founder and CEO Olivia Alexander is committed to broadening the reach of cannabis—not merely CBD—in the beauty...

Lisa Price, Frédéric Fekkai, Jaime Schmidt And Gregory Bays Brown On What Beauty Brands Should Focus On Right Now

“Right now, it’s really important to keep everything focused on bringing traffic directly to you,” advised Jaime Schmidt, founder of personal care brand Schmidt’s. Schmidt was joined Wednesday by Gregory Bays Brown, the plastic surgeon founder of...