Two Cocokind Alumni Kick Off Sustainable Brand Engine Veriant With Melatonin-Driven Mella

Cocokind alumni Hana Holecko and Gil Seok are building a new type of brand engine. Starting with melatonin-centered personal care and wellness brand Mella, Veriant is erecting what it describes as “problem-solving brands” focused on...

More Than 100 Beauty Brands Join Forces To Advocate For Stronger Environmental Policies In The United States

Beauty fans may notice their social media feeds on Tuesday are a little quieter than usual. More than 100 brands have banded together as part of the CodeRed4Climate initiative to hit pause on their accounts to bring attention...

How Berlin Packaging Helps Brands Package More Profit

If the eyes are the window to the soul, a beauty brand’s packaging is a window to its essence.  “In many instances, the packaging is the first experience or impression a consumer has...

Athleisure Haircare Brand Sunday II Sunday Launches At Ulta Beauty

A year and a half after its debut, athleisure haircare brand Sunday II Sunday has a new partnership with Ulta Beauty. “What we’re seeing is the demand for Sunday II Sunday is growing so much that we...

Curator Quentin Smith Partners With Régime Des Fleurs Founder Alia Raza To Launch “Climatic Skincare” Brand Topi

Even if you know nothing about Topi, a cursory glance at the packaging will lead you to assume its creators have impeccable design pedigree—and you’d be right.  The new “climatic skincare” brand is...

New Brand Barb Is Making Sure Underserved Short-Haired Consumers Are Understood

Sheena Lister, co-founder of Barb, a haircare brand designed to celebrate women and others with short hair, grew up with long, curly hair. “I hated brushing it when I was young,” she says. “Fast forward to my early...