Sephora Accelerate Brand Soft Rows Wants To Fill Gaps In The Prestige Textured Haircare Market

Prior to applying to Sephora’s Accelerate program, Soft Rows founder Quani Burnett visited 30 beauty retailers in California and the Midwest, where she asked store staff to recommend products for her natural hair. They overwhelmingly suggested shampoo...

Sakara Life’s Newest Supplement Fights Against The “Mass Extinction Of Microbes” In Our Guts

Just like a diverse set of microbes is essential for gut health, a diverse set of business drivers is essential for company health. Sakara Life is trying to foster health on both fronts with

With New Masstige Brand Remedy, Popular TikTok Derm Muneeb Shah Tackles His Followers’ Common Skincare Concerns

TikTok-famous dermatologist Muneeb Shah, known as DermDoctor on the platform, is adding founder to his resume with the launch of masstige skincare brand Remedy.  The brand, which focuses on effective treatments for frequent...

James Harden-Backed DTC Brand Beard Club Launches At Target

Beard Club wants Target shoppers—those suburban millennial moms picking up school supplies and paper towels at their local store—to be able to easily stock up on beard essentials for the bearded guys in their...

Meet The Only Skincare Brand Whole Foods Is Adding To Its Assortment Now

At least in Whole Body, Luma & Leaf is trying to help put Whole Foods Market’s “whole paycheck” reputation to rest. The masstige clean beauty brand is rolling out nationwide at the Amazon-owned...

New Brand Ooume Aims To Make Caring For Curly Hair Easier For Babies And Their Parents

When Ooume founder Briana Davis was pregnant in the midst of the pandemic, she turned to her community for advice on what diapers to buy, proper bathing protocols and, most importantly to her, the baby haircare products...