These Five New Beauty And Sexual Wellness Brands Are Here For Consumers’ Post-Pandemic Needs

If Beauty Independent editors’ inboxes are any indication, brands are diligently planning for warmer months, when consumers can congregate outside and maybe get a bit rowdy. Recent pitches scream: Stylish razors! Body toning tools and creams!...

From The Minds Behind Starface, Plus Greens The Shower With Waterless Body Wash Sheets And Dissolvable Packaging

Entrepreneurs often run away from the steep challenge of trying to persuade consumers to make a major behavior change. Julie Schott, Cathryn Woodruff and Brian Bordainick run toward it. With their brand Starface, co-founders Schott and Bordainick...

Following A Relaunch, Susteau Brings Waterless Haircare To Sephora

Following a total revamp, waterless personal care brand Susteau has sealed a major retail deal.  On April 20, the brand formerly called OWA Haircare will launch waterless haircare products, including $29 Moondust...

Camille Rose Responds To Customer Demand By Launching At Ulta Beauty

Ulta Beauty is listening to its shoppers, and Camille Rose founder Janell Stephens is answering. Out of thousands and thousands of brands the specialty beauty retail chain doesn’t carry, the haircare brand has been one of the...

Luxury Intimate Was Ahead Of Its Time. Now, The World Is Ready And So Is The Brand

Intimate care products aren’t exactly ubiquitous in 2021, but it’s definitely much easier for consumers to find a vulva serum or arousal booster today than it was five years ago, when Slovenia-based brand Luxury...

This New Ultra-Luxe Haircare Brand Swears Sustainability Doesn’t Require Sacrifice

Sabrina Szinay, a third-generation hairdresser whose advertising and red carpet curriculum vitae includes celebrities and brands Winona Ryder, Felicity Jones, Anya Taylor, Chanel, Chloe, Louis Vuitton and Hermes, has tried almost every haircare brand imaginable. When it comes...