In A First For The Mass Market, Billion Dollar Beauty Is Launching A Customizable Makeup Palette At Target

Almost exactly a month after Target launched customizable haircare brand Function of Beauty, the retailer is bringing customization to mass-market makeup aisles for the first time with a magnetic palette called Billion Dollar Box from the new...

Lubricant Brand Pulse Enters Nordstrom As The Department Store Expands Into Sexual Wellness

Department stores are getting less stuffy and more sexy. Personal lubricant pioneer Pulse has launched at Nordstrom as part of initiatives by the retailer embracing sexual and vaginal wellness. From Friday to March 14, Nordstrom’s limited-run

Olika Co-Founder Jessica Postiglione Is Out To Make Fiber Supplements Elegant And Eco-Friendly With New Brand Bonny

As co-founder and former CEO of Olika, Jessica Postiglione played a role in reimagining hand sanitizers for modern shoppers. Now, she’s back on the consumer packaged goods startup scene attempting to do the same for fiber supplements....

How Bethany McDaniel Has Grown Primally Pure Into A Multimillion-Dollar Brand Without Outside Investment Or Retail Partners

Like many direct-to-consumer brands, clean personal care, skincare and wellness specialist Primally Pure has enjoyed growth over the past year as consumers stuck at home turned to online shopping for essentials and luxuries alike. Unlike DTC...

Journ Addresses The Biggest Skin Concerns Of Women Of Color With Products Bridging Cosmetics And Skincare

As an attorney in New York, Sara Shah was constantly trying to cover up her cystic acne for big client meetings and court appearances with layers of makeup and skincare. She wasn’t impressed by the results. “Even with...

Clean Fragrance Brand Brûmée Wants Consumers To Give Up Alcohol

Pharmacologist Anne-Claire Walch wants you to go alcohol-free in 2021. With your fragrance, that is. Her perfume brand Brûmée is joining a growing movement of beauty startups seeking to clean up the fragrance category. It has three...