Brands
Phage First: New Brand Ellis Day Skin Science Powers Products With Tiny Bacteria Eaters
If there’s anything that’s been revealed by the pandemic, it’s the power of microorganisms invisible to the human eye. While the coronavirus is a force for ill, many microorganisms are forces for good. Skincare brand Ellis Day...
Palette by Pak Founder Kate Westad Believes Refill Is The New Recycle
While packing for a trip to Paris last year, Minneapolis resident Kate Westad was frustrated by the number of travel-sized products she had to bring to meet her beauty needs. They were wasteful and occupied a ton of...
Indie Hair Removal Brand Wakse’s Sales Have Soared 1,100% In The Past Month
Across America and beyond, things are becoming hairier and hairier. Specifically, those things are legs, armpits and bikini lines. Increasingly, women are deciding enough is enough, and performing a version of the quarantine chop on their body...
One Brand’s Proactive Eight-Point Plan To Resuscitate Sales Amid The Pandemic (Spoiler Alert: It Works)
During the week of March 23, when East Coast states enacted shelter-in-place orders to stem the spread of the coronavirus, direct-to-consumer clean makeup brand Aisling Organics’ sales plummeted 90%. Not about to take it on the chin...
After Soaring During The Hand Sanitizer Shopping Frenzy, Olika Sets Up For Gains Long After It
The hand-sanitizer rush provided a wind beneath Olika’s wings. As the coronavirus pandemic took hold in the United States, concerned shoppers frantically scooped up the disinfecting agent in early March, sending sales skyrocketing 470%, according to
Axiology’s Zero-Waste Makeup Moment
Axiology founder Ericka Rodriguez is swiftly learning about the importance of changing course amid a pandemic. In order to salvage what had been planned to be a robust year of global expansion, the clean beauty pioneer is...
