Why Not A Third? Charlotte Knight Launches New Brand Skin Proud While Growing Ciate And Lottie London

As quarantine stretches into a months-long ordeal for much of the Western world, beauty brands are struggling to take care of customers, retain valuable employees and simply stay afloat until the threat of the coronavirus pandemic passes. Triple...

Here’s What It’s Like To Have Coronavirus And Run An Indie Beauty Brand

After being diagnosed with breast cancer in 2011, Cynthia Besteman launched Violets Are Blue four years later to provide safe, effective skincare for cancer patients and survivors—and everyone else. In March, she confronted a very different kind of...

“Blue Apron For Skincare”: New Brand Face-Kit Makes It Easy To Create Face Masks At Home

A rising trend before the pandemic, DIY beauty has exploded during it. Stuck at home, people are dying their own hair, doing their own nails and concocting their own skincare. While founder Elizabeth Schmidt certainly didn’t predict...

After A Year On The Market And $10M In Sales, Eric Ryan’s First-Aid Brand Welly Revs Up Its Retail Reach

Serial entrepreneur Eric Ryan has a knack for spiffing up everyday products. He did it with household cleaning at Method and supplements at Olly. Now, he’s doing it with first aid at Welly, a brand advancing along...

Phage First: New Brand Ellis Day Skin Science Powers Products With Tiny Bacteria Eaters

If there’s anything that’s been revealed by the pandemic, it’s the power of microorganisms invisible to the human eye. While the coronavirus is a force for ill, many microorganisms are forces for good. Skincare brand Ellis Day...

Palette by Pak Founder Kate Westad Believes Refill Is The New Recycle

While packing for a trip to Paris last year, Minneapolis resident Kate Westad was frustrated by the number of travel-sized products she had to bring to meet her beauty needs. They were wasteful and occupied a ton of...