The Duo Behind Elysian Cosmetics Wants To Create Beatific Beauty Products For Boys And Girls

Michael Putman and David Rodrigues are makeup artists on a mission. They launched Elysian Cosmetics in 2016 to bring next generation cosmetics to their clients — and themselves. “The Elysian client is a working professional who doesn’t...

Lina Hanson Holds Back To Push Her Namesake Brand Forward

Lina Hanson inspires a serious beauty brand founder girl crush. Not only is she effortlessly gorgeous, but she juggles several professions (makeup artist, skincare formulator and, lately, documentary producer), jet sets to enviable international locales, dutifully manages her namesake...

An Ingenious Product And Appetite For Risk Catapulted Leticia Cabrera-Calvo From Humble Beginnings To The Helm Of A Million-Dollar Brand

Vera Mona founder Leticia Cabrera-Calvo doesn’t believe consumers’ lives should be cluttered with shoddy merchandise. She’s constantly pondering how to improve everyday items. “I even thought of a cool way to pull credit cards out of wallets by...

Indie Beauty Companies Give Good Gift This Holiday Shopping Season

While beauty conglomerates churn out slick beauty gift sets faster than you can say happy holidays, indie beauty brands bring more thought to the what and why of holiday gift sets. As this tumultuous...

Biomilk’s Valerie Casagrande Is Banking On Good Bacteria To Build A Great Skincare Brand

Milk does skin good. That’s the premise of Biomilk, a probiotic-propelled beauty brand created by veteran marketer Valerie Casagrande. Not yet a year old, Biomilk is making headway in e-commerce driven by a growing hunger for helpful bacteria, eye-catching...

Brenda Brock Brings Farmaesthetics’ Kitchen Chemistry To Japan This Spring

Farmaesthetics is significantly expanding its global footprint in the spring when a new distribution partner will introduce the brand to Asia. The plan for Farmaesthetics’ expansion into Japan was born in the treatment room. “My now-partner, Mariko Suzuki,...