Indie Beauty Brands Pivot To Produce In-Demand Hand Sanitizer

Indie beauty brands are known for being nimble. In the midst of the coronavirus outbreak, they’re showing just how nimble they can be. Small skincare and body care companies have switched to hand sanitizer production in response to...

As Coronavirus Ravages The Economy, Indie Beauty Brands Roll Out Deals As Pick-Me-Ups For Consumers And Their Businesses

By the end of last week, Tanaïs, founder of niche color cosmetics range Hi Wildflower, was becoming extremely worried about the future of her business as the global coronavirus crisis grows. “I had this moment where...

Confronted By The Coronavirus Outbreak, Ex-Glossier President Henry Davis Devised A New Launch Strategy For Sweat-Busting Brand Hiki

A week ago, Forbes published an article about former Glossier president and COO Henry Davis’s consumer packaged goods holding company Arfa Inc. as part of a public relations effort deftly orchestrated to tease today’s debut of...

Indie Beauty Media Group’s Co-Founders Discuss Business Decisions Amid The Coronavirus Pandemic

Late last week, Indie Beauty Media Group announced the cancellation of Indie Beauty Expo Berlin 2020, formerly slated for March 25 to 26 at Station Berlin, and the postponement of its events in Dallas—The BeautyX...

Adwoa Beauty Set To Launch Prestige Textured Haircare At Sephora

In February 2012, Julian Addo, who’d recently started to watch YouTube videos focused on textured hair, attended a signing in Brooklyn, where the Dallas resident was visiting family, for photographer Michael July’s book, “Afros: A Celebration of Natural...

Au Naturale Raises The Bar For Clean Cosmetics At Ulta Beauty

“Au Naturale is both a brand and a cause,” says founder Ashley Prange in a new video for her clean color cosmetics line. Now, Au Naturale is taking its cause to Ulta Beauty, where it’s showing the...