Brands
Public Relations Agencies Offer Deals To Help Indie Beauty Brands With COVID-19 Communications Strategies
Indie beauty entrepreneurs fear the brands they’ve poured their hearts, souls and savings into could be wiped out by the financial impacts of COVID-19 that are rippling through the global economy. Many have already made devastating cuts to their...
Indie Beauty Brands Pivot To Produce In-Demand Hand Sanitizer
Indie beauty brands are known for being nimble. In the midst of the coronavirus outbreak, they’re showing just how nimble they can be. Small skincare and body care companies have switched to hand sanitizer production in response to...
As Coronavirus Ravages The Economy, Indie Beauty Brands Roll Out Deals As Pick-Me-Ups For Consumers And Their Businesses
By the end of last week, Tanaïs, founder of niche color cosmetics range Hi Wildflower, was becoming extremely worried about the future of her business as the global coronavirus crisis grows. “I had this moment where...
Confronted By The Coronavirus Outbreak, Ex-Glossier President Henry Davis Devised A New Launch Strategy For Sweat-Busting Brand Hiki
A week ago, Forbes published an article about former Glossier president and COO Henry Davis’s consumer packaged goods holding company Arfa Inc. as part of a public relations effort deftly orchestrated to tease today’s debut of...
Indie Beauty Media Group’s Co-Founders Discuss Business Decisions Amid The Coronavirus Pandemic
Late last week, Indie Beauty Media Group announced the cancellation of Indie Beauty Expo Berlin 2020, formerly slated for March 25 to 26 at Station Berlin, and the postponement of its events in Dallas—The BeautyX...
Adwoa Beauty Set To Launch Prestige Textured Haircare At Sephora
In February 2012, Julian Addo, who’d recently started to watch YouTube videos focused on textured hair, attended a signing in Brooklyn, where the Dallas resident was visiting family, for photographer Michael July’s book, “Afros: A Celebration of Natural...
