Hello Products’ Craig Dubitsky On Colgate’s Acquisition Of His Brand, Merchandise Expansion And The Importance Of A Supportive Spouse

Colgate-Palmolive Co.’s acquisition of Hello Products caught the burgeoning oral care company’s employees by surprise. “I couldn’t say anything,” reports Hello founder Craig Dubitsky, typically not one to hold back. The deal for an undisclosed amount of...

Launching At Target, Makeup Brand Love You First Has A Confidence-Boosting Message For Teens And Tweens

RealHer is bringing an empowering message to Target with new color cosmetics line Love You First. Entering more than 200 doors, Love You First or LYF is designed to offer cheerful confidence boosters to tweens and...

This New Natural Beauty Brand Is Trying To Do As Good For The Earth As It Does For The Skin

In 2017, Eric Kuskey, president of Manhattan Avenue Brands and longtime architect of celebrity brand deals for famous names such as Heidi Klum, Jennifer Lopez, Drew Barrymore and Iman, was having lunch in Manhattan Beach, Calif., when...

Scotch Porter Set To Launch At Target Stores To Help Men Around The Country Tend To Their Beards

Beards have ventured far beyond Brooklyn. Men’s grooming and skincare startup Scotch Porter is taking its beard care across the country to nearly 500 Target locations. Starting Sunday, the brand that’s primarily been available via direct-to-consumer distribution...

Care/of Enters The Beauty Ingestibles Category As It Shoots For Profitability

Care/of’s customers care a lot about their looks. As a result, whether they go by Lauren, Claire, Alex, Sophie, Hannah or Steph, the direct-to-consumer company that customizes vitamin packs down to the names printed on its pouches...

Avoila Strives To Convert Consumers To Clean Beauty With Avocado Oil-Driven Skincare

After working in pharmaceutical marketing, Kristy Hunston and Grace O’Sullivan have shifted their focus to beauty with the creation of avocado oil-driven brand Avoila. Nine years ago, the women bonded on the job over the pressures of...