Avoila Strives To Convert Consumers To Clean Beauty With Avocado Oil-Driven Skincare

After working in pharmaceutical marketing, Kristy Hunston and Grace O’Sullivan have shifted their focus to beauty with the creation of avocado oil-driven brand Avoila. Nine years ago, the women bonded on the job over the pressures of...

Renowned Aesthetician Renée Rouleau On Closing Her Spa, Sticking To DTC Distribution And Creating A Strong Company Culture

After Renée Rouleau closes her North Dallas spa today, her namesake company will move on to a new chapter concentrating fully on e-commerce. The closure is characteristic of Rouleau’s continuous reinvention. She’s rebranded her skincare line three...

CBD Comes Out A Winner At BeautyX Summit’s Media Pitch Competition Deskside Domination

CBD remains top of mind for beauty editors. Winged CBD took home two out of three possible editor prizes at Deskside Domination, a media pitch competition that closed out the two-day entrepreneurial...

Six Emerging Brands Bringing Greater Diversity To A-Beauty

Australian beauty achieved A-Beauty abbreviation status a few years ago when it made waves globally as the opposite of complicated K-Beauty. Brands that propelled it like Frank Body, Sand & Sky, Aesop, Grown Alchemist and Dr Roebuck’s...

Former Target Insiders Create A Stylish Clean Haircare Brand Now Inside Target Stores

Working moms Lindsay Holden, Britta Chatterjee and Shannon Kearney bonded over a common complaint: bathrooms crammed with products. Their frustration with overflowing cabinets and showers led to the creation of Odele, a clean haircare brand for the...

Circular Brand Cyan Skincare Wants To Reduce Beauty’s Environmental Footprint With Elevated Essentials

New clean brand Cyan Skincare aims to minimize waste from sourcing to customers’ doorsteps. Named for the color of the ocean, the brand is launching with two products, Pacific Moisturizer and Atlantic Serum, that reference oceans to...