A Rising Brow Star On The LA Scene, Giselle Soto Prepares To Build A Brand

Los Angeles has spawned many of the eyebrow segment’s most famous pluckers. Think Anastasia Soare, Kelley Baker, Tonya Crooks and Damone Roberts. Giselle Soto wants to join their ranks. The brow artist, who counts Destiny’s Child’s Michelle...

“There’s More Than K-Beauty”: Advancing Asian and Asian American Representation In The Post-“Crazy Rich Asians” Era

The complexity of Asian Americans, the fastest-growing demographic segment in the United States, has only begun to be recognized by beauty and fashion brands. “A typical Asian has to have small eyes [or fit] a traditional ‘Mulan’...

Street Art-Inspired Brand Graffiti Collective Transforms Skincare Into Creative Self-Expression

Graffiti Collective is inviting beauty consumers to unleash their inner artists. The new skincare concept from beauty industry veteran Sheila Patel, who spent 11 years largely in brand and product development and management roles at Bath &...

Restorsea Sweeps Race For Shelf Space Buyer And Audience Awards At The BeautyX Retail Summit

Clean clinical skincare brand Restorsea captured the audience and buyer prizes at the second annual Race For Shelf Space competition capping off BeautyX Retail Summit last week. Held at the Fashion Institute Gallery in Dallas, the competition...

Skyrocketing Men’s Skincare Business Brickell Breaks Into The Women’s Segment With New Brand Eight Saints

Josh Meyer wasn’t surprised to discover that almost a third of the customers for Brickell Men’s Products, the men’s skincare brand he founded with best friend Matt Bolduc, are women. However, he was surprised to discover those...

No Passport Required: Beauty Industry Vets Create Travel-Inspired Nomad Cosmetics To Transport Consumers Around The World Via Palette

Beauty industry veterans and married couple Felicia and Antti Rintanen have traveled to more than 70 countries. They developed the makeup brand Nomad Cosmetics as a reminder of where they’ve been and to transport customers to places...